Digital Marketing Built for Houston Industrial and Manufacturing Companies
Lupa Growth is a marketing agency headquartered in Houston, Texas, founded by Luis and Parker. Together we bring more than a decade of combined experience, and we started this agency for one reason: the manufacturers and industrial service companies we worked with were losing bids to competitors with better websites, not better work.
We help you get found by the engineers, plant managers, and purchasing teams who sign purchase orders, and we do it with plain reporting and no account managers in between.
Why We Started Lupa Growth
Lupa is the Spanish word for magnifying glass, and it is also the first two letters of our names, Luis and Parker. That is the whole idea in one word: we help the right buyers find you, and we look closely at what is working and what is not.
We started Lupa Growth with more than a decade of combined experience, after watching strong shops lose work to competitors who were simply easier to find online. Most agencies write for consumers. Industrial buyers compare specifications, request quotes, and take weeks to decide, and almost nobody was building websites and search campaigns around how they actually buy.
Houston was the obvious home. The Ship Channel, the refineries, and the fabrication and machine shops that support them make this the industrial capital of the Gulf Coast, and it is where the companies we know best do business.
- Founded by people who have worked inside industrial companies
- Focused on manufacturers and industrial service companies
- Headquartered in Houston, Texas and serving the Gulf Coast
More Than a Decade of Combined Experience
Before Lupa Growth, we worked in house on the marketing teams of Houston companies, including industrial ones, and together we bring more than a decade of combined experience. We learned how these companies win work, how long a quote takes to become a purchase order, and what a buyer needs to see before picking up the phone. That experience shapes everything we build, from the search terms we target to the capability pages we write.
Years of Combined Experience
Founder Led, No Account Managers
Business Day to Reply to Every Message
The People You Will Work With
Lupa Growth is founder led. The person you meet on your first call is the person doing the work, with no account managers and no handoffs.
Parker Mitcham
President and Co-Founder
Parker Mitcham is President and Co-Founder of Lupa Growth. His marketing work has been rooted in Houston industry, including marketing for a turbomachinery repair and service company and for a custom exhibit design and fabrication firm.
He knows how engineers, plant managers, and purchasing teams size up a vendor, and he builds the websites and search presence that put industrial companies on the short list.
How We Work
Built for Industrial Buyers
Founder Led, Start to Finish
Plain Reporting
Honest About Fit and Cost
A Repeatable Process
Clear Communication
How We Help Industrial Companies Grow
Every engagement starts with your goal: more quote requests, more phone calls, or more qualified bids. These are the services we use to get there, each built around how industrial buyers search and decide.
Rank for the exact terms buyers search when they need what you make, from capability pages to technical articles.
Show up in the map results when Houston buyers search nearby, with a profile that matches your website exactly.
Fast WordPress websites built to turn engineers and purchasing managers into quote requests.
Industries We Serve
Job shops, contract manufacturers, and product makers who sell to other businesses and win work on quotes.
Metal fabricators, machine shops, and welding companies competing for local and regional bids.
Maintenance, repair, inspection, and field service companies that support plants and facilities across the Gulf Coast.
The Tools We Work In
We build on the same platforms your buyers and Google rely on, and we set every account up so you own it, not us. When a project needs real photos or video of your facility, we bring in a photographer and videographer we have worked with for years, with original music for video, so your website shows your work instead of stock images.
Platforms and tools
- Google Analytics
- Google Search Console
- Google Business Profile
- Google Tag Manager
- Rank Math SEO
- WordPress and Elementor
- Photography and video partner for facility photos and video
See for yourself
Want to check us out before you call? Find Lupa Growth on Google, or follow us on LinkedIn for updates. Certifications will be listed here as we earn them.
Serving Houston and the Gulf Coast
We are headquartered in Houston, Texas and work with industrial companies across the greater Houston area, including Pasadena, Baytown, La Porte, Deer Park, Pearland, Katy, Sugar Land, The Woodlands, and Conroe. We also work remotely with companies anywhere in Texas.
Prefer to meet in person? We are happy to visit your office or facility anywhere in the Houston area. Call 281-709-8660 or email sales.lupagrowth@gmail.com.
Frequently Asked Questions
Manufacturers, fabrication and machine shops, and industrial service companies in and around Houston. If you sell to plants, facilities, or other industrial businesses, you are the kind of company we built Lupa Growth for.
Our background is industrial, and that is where we do our best work. If your business is outside that space, call us anyway. We will tell you honestly whether we are a good fit.
A founder, from the first call to the monthly report. We keep our client list small on purpose so every account gets senior attention.
We have worked inside industrial companies, so we already know how your buyers search, how long a quote takes to close, and what an engineer needs to see on a page. A generalist agency has to learn that on your dime.
Most companies see early movement within three to six months. Competitive terms can take longer. We report progress every month so you always know where things stand.
Yes. Most of our clients are in the Houston area, but we work remotely with companies anywhere in Texas.
What happens next
- 1We reply within one business dayA founder reads every message and gets back to you personally.
- 2A free 30 minute strategy callWe look at your website, your Google presence, and the searches your buyers use.
- 3A plan built for your companyYou leave with clear next steps, whether or not you work with us.
Rather talk now? Call 281-709-8660
Let's Grow
Tell us about your company and what you want more of. A founder will reply within one business day.
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